Rubrik Cyber Report: Half of Organizations Experienced Sensitive Data Loss in the Past Year.

November 15, 2023

Over the past 18 months, the cumulative data volume of a typical organization has increased by 42%, with Software as a Service (SaaS) data experiencing a substantial growth of 145%. A notable finding reveals that 66% of IT and security leaders acknowledge that the pace of data expansion surpasses their capacity to ensure its security and manage associated risks. Additionally, a striking 98% of organizations report grappling with significant challenges related to data visibility. Approximately two-thirds of organizations express concerns that their employees may be accessing data in violation of corporate data policies.

The cyber report released by Rubrik, the Zero Trust Data Security™ Company, underscores a disconcerting reality: half of the surveyed organizations suffered a loss of sensitive data within the last year, and one in six organizations experienced multiple incidents of data loss in the past 12 months. The report, titled "The State of Data Security: The Journey to Secure an Uncertain Future," sheds light on the escalating cyber risks and the formidable task of safeguarding data across the expanding landscape of organizations. Insights from over 1,600 security executives emphasize that new technologies, from artificial intelligence (AI) to cloud computing, create numerous opportunities for modern cybersecurity threats.

The surge in data shows no signs of abating, with a typical organization's data volume growing by 42% in the last 18 months. SaaS data is the primary driver of this growth at 145%, followed by cloud (73%) and on-premises (20%). On average, organizations manage 240 backend terabytes (BETB) of data, with some protected organizations reporting over a petabyte of backend data storage. Projections from Rubrik Zero Labs suggest that organizations will need to secure almost 100 additional BETB in the coming year, with a staggering 7x increase in the next five years. Protecting sensitive data amid this growth poses a significant challenge. On average, global organizations possess 24.8 million sensitive data records, stored in various locations, including cloud, on-premises, and SaaS environments. Approximately 61% of organizations store sensitive data across multiple locations, while only a small fraction (less than 4%) maintain a dedicated storage location for sensitive data. Concerningly, 53% of external organizations experienced a material loss of sensitive information in the last year, with 16% reporting multiple losses in 2022. The compromised data types include personally identifiable information (38%), corporate financial data (37%), and authentication credentials (32%).

The report also emphasizes the need for enhanced data policies to meet growing data security requirements. A significant majority (66%) of IT and security leaders believe that their organization's current data growth outpaces their ability to secure and manage risk. Almost all external organizations (98%) face substantial challenges in achieving adequate data visibility. Additionally, 62% of respondents suspect that individuals within their organization may be accessing data in violation of established data policies. Only 54% of external organizations have a designated senior executive responsible for data and its security.

Steven Stone, Head of Rubrik Zero Labs, comments on the findings, stating, "The explosive growth in data is due to increasing use of big data tied to artificial intelligence, the Internet of Things, and the increasingly common use of personal data generated by devices." Stone emphasizes the urgent need for organizations to have comprehensive visibility into their data to ensure its security and develop a clear plan for cyber resilience.

"The State of Data Security" report originates from Rubrik Zero Labs, the company's cybersecurity research unit, and draws insights from over 1,600 IT and security leaders, including CIOs, CISOs, VPs, and Directors, across 10 countries. The report combines survey data with telemetry from over 5,000 clients across 22 industries and 67 countries, spanning from January 2022 through July 2023.

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